The company

Reichert Technologies is a global leader in the design and manufacture of high-quality diagnostic instruments and equipment for ophthalmologists, optometrists, and retail eye care centers. The company’s products are used for a wide range of applications, from common vision testing to diagnostic sight-threatening diseases such as glaucoma and macular degeneration.

Reichert Technologies (Depew, NY, USA) is a part of AMETEK, Inc. a leading global manufacturer of electronic instruments and electromechanical devices with 2013 sales of $3.6 billion. AMETEK has over 15,000 colleagues based on 120 manufacturing locations around the world. Supporting those operations are more than 100 sales and service locations across the United States and in 30 other countries around the world.

The BOARD solution

Jeff Bornheim joined Reichert Technologies in April 2014, as the Director of the Analytical Instruments Business. To be a global leader in providing sophisticated medical devices that advance eye care and assist in the preservation of sight, Jeff Bornheim wishes to settle Reichert Technologies in France, especially in public procurement. To be a global leader in providing sophisticated medical devices that advance eye care and assist in the preservation of sight, Jeff Bornheim wishes to settle Reichert Technologies in France, especially in public procurement.

The goal is to become a leading supplier of French hospitals. To achieve this aim, the board is setting up a strategic alliance with a company already established in frecnh public procurement. The right partner is influent and will be a company can form a strategic alliance.

The challenge

You have just been hired within the marketing department. With your new colleagues, your first mission is to develop a market study. This study should help the Board selecting a partner to form a strategic alliance. Present your results through an executive summary

Overall enhancement of decision-making processes

1. Identify the strategic objective and information need
2. Collecting and Organising the Right Data
3. Developing metrics and the KPI design to to seletc partner
4. analysing a dataset
5. Reporting

Useful links

• Theoretical background  (Theorical background – business intelligence)